PRECOR SPIN BIKE
Precor’s entry into Group Cycle (aka Spin Bike) was intended to expand the Precor brand outside the traditional cardio space. The process began with a deep understanding of user’s needs – the costumer, user and servicer. These defined our design pillars, which were used to guide our development journey and decision-making process. The unique elements of the design that I find appealing are its balance of robustness with a unique, stamped frame, and approachability with concave silhouette providing a lower step through. Additionally, time and attention were paid to the user touchpoints to make them more intuitive and easier to adjust.
